It’s an expanded, digital revival of the long-lost Haas Unica, a typeface that was designed in the late 1970s but later pulled from the market due to legal disputes. Schwartz completed the family in 2010 for Richard Turley at Bloomberg Businessweek. Neue Haas Unica is a neo-grotesque sans-serif typeface designed by Toshi Omagari and published through Monotype in 2015. Schwartz’s revival was originally commissioned in 2004 by Mark Porter for the redesign of The Guardian, but not used. So rather than trying to rethink Helvetica or improve on current digital versions, this was more of a restoration project: bringing Miedinger’s original Neue Haas Grotesk back to life with as much fidelity to his original shapes and spacing as possible (albeit with the addition of kerning, an expensive luxury in handset type).” “Much of the warm personality of Miedinger’s shapes was lost along the way. In the 1980s Neue Helvetica was produced as a rationalized, standardized version.įor Christian Schwartz, the assignment to design a digital revival of Neue Haas Grotesk was an occasion to set history straight.
During the transition from metal to phototypesetting, Helvetica underwent additional modifications. For instance, the matrices for Regular and Bold had to be of equal widths, and therefore the Bold was redrawn at a considerably narrower proportion. The typeface was soon revised and released as Helvetica by Linotype AG.Īs Neue Haas Grotesk had to be adapted to work on Linotype’s hot metal linecasters, Linotype Helvetica was in some ways a radically transformed version of the original. Neue Haas Grotesk was to be the answer to the British and German grotesques that had become hugely popular thanks to the success of functionalist Swiss typography. Here’s a comparison of Helvetica Neue and Unica, both set at 30/30, with InDesign’s optical. Even Myriad Pro, conceived and drawn in the digital age, doesn’t have real small caps. The first weights of Neue Haas Grotesk were designed in 1957-1958 by Max Miedinger for the Haas’sche Schriftgiesserei in Switzerland, with art direction by the company’s principal, Eduard Hoffmann. For one thing, Unica has true small caps Still a rarity among sans serif typefaces, and missing entirely from almost all versions of Helvetica and Univers. How about 20,000+ Commercial Fonts with Unlimited Downloads
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